Marketing
Best AI Copywriting Software for Marketers and Content Creators in 2025
Did you know that marketers who leverage AI in their content creation processes report up to a 40% increase in productivity and a significant boost in content o...
# Best AI Copywriting Software for Marketers and Content Creators in 2025
Did you know that marketers who leverage AI in their content creation processes report up to a 40% increase in productivity and a significant boost in content output? In the rapidly evolving digital landscape of 2025, content is king, but the sheer volume and quality required can overwhelm even the most dedicated marketing teams and content creators. The demand for engaging, high-performing copy across various channels—from blog posts and social media updates to ad creatives and email campaigns—is insatiable.
This is where AI copywriting software steps in, transforming the way businesses generate content. No longer a futuristic concept, these sophisticated tools are now indispensable for scaling content efforts, breaking through writer's block, and ensuring consistent brand messaging. This comprehensive guide will equip you with the knowledge to navigate the bustling world of AI writing assistants, revealing the top contenders, their unique strengths, and how to choose the perfect tool to supercharge your content strategy.
## What is Best AI Copywriting Software?
At its core, AI copywriting software is a sophisticated application that leverages artificial intelligence, specifically natural language processing (NLP) and machine learning (ML), to generate human-like text for a myriad of marketing, sales, and content purposes. These tools are powered by large language models (LLMs) like OpenAI's GPT series or Google's LaMDA/PaLM, which have been trained on vast datasets of text to understand context, grammar, style, and tone.
**How it Works:**
The process is generally straightforward:
1. **Input Prompt:** A user provides a prompt, keyword, or brief description of the desired content, along with parameters like tone, audience, and length.
2. **AI Processing:** The AI algorithm analyzes the input, draws upon its extensive knowledge base, and processes the request.
3. **Content Generation:** The software then generates various content options, ranging from short-form headlines and product descriptions to long-form articles and email sequences.
4. **Refinement:** Users can then review, edit, and refine the AI-generated text to perfectly align with their brand voice and specific objectives.
**Why It's Important in 2025:**
In 2025, the importance of AI copywriting software cannot be overstated. As digital noise intensifies and audience expectations for personalized, valuable content soar, these tools offer a critical competitive edge.
* **Unprecedented Efficiency:** AI tools drastically cut down the time spent on drafting and brainstorming, allowing marketers to produce content at a pace previously unimaginable.
* **Scalability:** Businesses can scale their content production without proportionally increasing their human resources, making high-volume content strategies feasible for companies of all sizes.
* **Overcoming Writer's Block:** AI provides a continuous stream of ideas and drafts, effectively eliminating writer's block and fostering creativity.
* **Cost-Effectiveness:** Automating parts of the copywriting process can significantly reduce operational costs associated with content creation.
* **SEO Optimization:** Many modern AI copywriting tools integrate SEO features, helping content rank higher and attract more organic traffic.
* **Consistency & Personalization:** AI can maintain a consistent brand voice across all content while also assisting in generating personalized copy for targeted campaigns.
In an era where content drives engagement, conversions, and brand loyalty, AI copywriting software is no longer a luxury but a necessity for any marketer or content creator aiming to thrive.
## Top 10 Best AI Copywriting Software
Navigating the landscape of AI copywriting tools can be daunting, with new contenders emerging regularly. To simplify your search, we've meticulously reviewed and ranked the top 10 best AI copywriting software solutions that stand out for their features, performance, and value in 2025.
### Jasper (formerly Jarvis)
Jasper is arguably one of the most well-known and powerful AI writing assistants on the market. Renowned for its ability to generate high-quality, long-form content, it's a favorite among marketers, agencies, and large content teams. Jasper excels at understanding context and producing engaging copy across a wide array of formats.
**Key Features:**
* **Boss Mode:** Advanced features for long-form content, allowing direct commands to the AI and increased word generation.
* **Over 50+ Templates:** Includes templates for blog posts, social media captions, ad copy, product descriptions, emails, and more.
* **Jasper Chat:** An interactive chat interface for generating content and ideas conversationally.
* **Brand Voice:** Ability to train Jasper on your specific brand voice and style guidelines for consistent output.
* **SEO Mode (with Surfer SEO integration):** Helps optimize content for search engines directly within the platform.
* **Plagiarism Checker:** Integrates with Copyscape to ensure originality.
* **Multilingual Support:** Generates content in 25+ languages.
* **Team Collaboration:** Features for multiple users and project management.
**Pricing:**
* **Creator Plan:** Starts at $49/month (billed annually) for 1 user, 1 brand voice, and unlimited words.
* **Teams Plan:** Starts at $125/month (billed annually) for 3 users, 3 brand voices, and unlimited words, plus collaboration tools.
* **Business Plan:** Custom pricing for larger organizations, offering advanced features, dedicated support, and higher usage limits.
* *Free Trial:* 7-day free trial available.
**Pros:**
* Produces exceptionally high-quality and coherent long-form content.
* Extremely versatile with a vast library of templates for various content types.
* Intuitive interface with a relatively short learning curve.
* Excellent for scaling content production and maintaining brand voice.
**Cons:**
* One of the more expensive options, potentially prohibitive for very small businesses or individual freelancers.
* Relies heavily on good prompting for optimal results.
* Requires human editing and fact-checking, as with all AI.
**Best For:** Marketing teams, agencies, and content creators focused on high-volume, high-quality long-form content and brand consistency.
### Copy.ai
Copy.ai stands out for its user-friendly interface and extensive range of short-form copy templates, making it an excellent choice for marketers who need to generate a variety of marketing copy quickly. It's particularly strong for social media, ad copy, and sales content.
**Key Features:**
* **90+ Content Tools & Templates:** Covers everything from digital ad copy, social media posts, website copy, and sales emails to blog outlines and product descriptions.
* **Brand Voice Feature:** Allows users to define and apply their brand's unique tone.
* **Chat by Copy.ai:** An AI chatbot for generating content through conversational prompts.
* **Workflow Automation:** Tools to streamline content creation processes, like generating entire marketing campaigns.
* **Infobase:** A feature to store and reuse brand information for consistent content generation.
* **Multilingual Support:** Supports over 25 languages.
* **Free Forever Plan:** Generous free plan for basic use.
**Pricing:**
* **Free Plan:** Includes 2,000 words/month, 1 user seat, and access to all tools.
* **Pro Plan:** Starts at $36/month (billed annually) for unlimited words, 1 user seat, Brand Voice, and workflow automation.
* **Enterprise Plan:** Custom pricing for larger teams with advanced collaboration, security, and dedicated support.
**Pros:**
* Very intuitive and easy to get started, even for beginners.
* Excellent for generating diverse short-form marketing copy quickly.
* The free plan is quite generous for testing the waters.
* Strong focus on marketing and sales copy, with relevant templates.
**Cons:**
* Long-form content generation is not as robust or streamlined as dedicated long-form tools.
* Output quality can sometimes be less nuanced than Jasper for complex topics.
* Premium features like Brand Voice are locked behind the Pro plan.
**Best For:** Marketers, small businesses, and social media managers who need to generate a high volume of diverse short-form marketing and sales copy.
### Writesonic
Writesonic is a versatile AI writing platform that aims to be an all-in-one solution for content creation, from ad copy to full-length articles. It's known for its user-friendly interface and a wide array of tools designed to cater to various content needs, including a strong focus on SEO.
**Key Features:**
* **AI Article Writer 5.0:** Generates high-quality, SEO-optimized long-form articles in minutes, with multiple steps for outlining and drafting.
* **Chatsonic:** An AI chatbot similar to ChatGPT, but with real-time data access and image generation capabilities.
* **Over 100+ AI Templates:** Includes templates for blog ideas, ad copy, landing page copy, product descriptions, social media posts, and more.
* **Brand Voice:** Allows users to define and apply a consistent brand voice.
* **Surfer SEO Integration:** Helps optimize content for search engines directly within the platform.
* **Paraphrasing & Expanding Tools:** Assists in rewriting and extending existing content.
* **Multilingual Support:** Generates content in 25+ languages.
**Pricing:**
* **Free Trial:** Includes 10,000 words (premium quality) for testing.
* **Unlimited Plan:** Starts at $16/month (billed annually) for unlimited words (premium quality), 1 user, and all features.
* **Business Plan:** Starts at $20/month (billed annually) for unlimited words (premium quality), 2 users, custom brand voice, and priority support.
* **Enterprise Plan:** Custom pricing for large teams, offering advanced features and dedicated account management.
**Pros:**
* Offers a very generous free trial and affordable unlimited plan for premium words.
* Strong capabilities for generating high-quality long-form articles quickly.
* Chatsonic provides a powerful conversational AI experience with up-to-date information.
* Good balance of features for both short-form and long-form content.
**Cons:**
* The quality of output can sometimes vary and requires careful review.
* Some advanced features might require a steeper learning curve for new users.
* The "premium" word count distinction can be a bit confusing initially.
**Best For:** Bloggers, content marketers, and small to medium-sized businesses seeking an affordable, all-in-one solution for both short-form and long-form content generation with SEO capabilities.
### Rytr
Rytr positions itself as an affordable yet powerful AI writing assistant, perfect for individuals and small teams looking to generate high-quality content efficiently. It's known for its simplicity, speed, and cost-effectiveness across a wide range of content types.
**Key Features:**
* **40+ Use Cases:** Covers blog ideas, outlines, ad copy, email writing, social media posts, product descriptions, and more.
* **30+ Languages:** Generates content in a vast array of global languages.
* **20+ Tones of Voice:** Allows users to select specific tones like persuasive, humorous, formal, or casual.
* **Built-in Plagiarism Checker:** Ensures the originality of generated content.
* **SEO Analyzer:** Helps optimize content for keywords and search engine visibility.
* **Image Generation:** Integrates with an AI image generator to create visuals for content.
* **Browser Extension:** For easy access and content generation across platforms.
**Pricing:**
* **Free Plan:** Generate up to 10,000 characters per month, access to all 40+ use cases, and 30+ languages.
* **Saver Plan:** $9/month (billed annually) for 100,000 characters per month, access to all features, and premium support.
* **Unlimited Plan:** $29/month (billed annually) for unlimited characters, dedicated account manager, and priority email support.
**Pros:**
* Extremely affordable, making it accessible for freelancers and small businesses.
* User-friendly interface that's easy to navigate and quick to learn.
* Good for generating a variety of short-form and medium-length content.
* Generous free plan allows extensive testing.
**Cons:**
* Less robust for very long-form, research-intensive articles compared to top-tier alternatives.
* Character limit on lower-tier plans can be restrictive for heavy users.
* Output quality, while good, may sometimes lack the deep nuance of more expensive tools.
**Best For:** Freelancers, small business owners, and budget-conscious marketers who need an efficient and affordable tool for diverse content generation.
### Anyword
Anyword is a data-driven AI copywriting tool that focuses on optimizing copy for conversion. Its unique predictive performance score feature helps marketers understand how well their copy will perform before it's even published, making it ideal for direct response marketing.
**Key Features:**
* **Predictive Performance Score:** Provides instant scores for copy variations, indicating their potential to engage the audience and drive conversions.
* **Custom Keyword & Audience Targeting:** Generates copy tailored to specific keywords, audience demographics, and psychographics.
* **Multiple Copy Variations:** Creates numerous versions of copy for ads, landing pages, emails, and social media.
* **Blog Post Generator:** Assists in creating full blog posts with a focus on engagement.
* **Brand Voice Customization:** Allows training the AI on your brand's unique tone and style.
* **Website Message Framework:** Optimizes website copy to resonate with visitors.
* **Integrations:** Connects with platforms like HubSpot, Google Ads, and Facebook Ads.
**Pricing:**
* **Free Plan:** 1,000 words per month, basic features.
* **Starter Plan:** $39/month (billed annually) for 15,000 words/month, access to all basic features, and 1 user.
* **Data-Driven Basic Plan:** $79/month (billed annually) for 30,000 words/month, predictive performance scores, and custom keyword targeting.
* **Data-Driven Unlimited Plan:** $249/month (billed annually) for unlimited words, advanced features, and more user seats.
* **Enterprise Plan:** Custom pricing for large organizations requiring advanced analytics, integrations, and dedicated support.
**Pros:**
* Unique predictive performance score helps optimize copy for conversions and ROI.
* Excellent for A/B testing and improving marketing campaign effectiveness.
* Strong focus on direct response and sales-oriented copy.
* Custom keyword and audience targeting ensures highly relevant content.
**Cons:**
* Can be more expensive than other tools, especially for unlimited data-driven features.
* The predictive score, while helpful, is still an estimate and requires real-world testing.
* Interface can be slightly less intuitive than some competitors for basic content generation.
**Best For:** Performance marketers, advertisers, and e-commerce businesses focused on driving conversions and optimizing their copy with data-driven insights.
### ClosersCopy
ClosersCopy is a powerful AI copywriting tool designed specifically for marketers and entrepreneurs who need sales-oriented copy. It boasts advanced features for long-form content, SEO analysis, and a strong emphasis on persuasive writing frameworks.
**Key Features:**
* **Long-form AI Editor:** Dedicated editor for creating comprehensive articles, sales letters, and emails.
* **3 AI Models:** SalesAI, BlogAI, and StoryAI, each specialized for different content types.
* **Workflows:** Create custom AI workflows to automate specific copywriting tasks.
* **SEO Planner & Auditor:** Tools to plan content strategy around keywords and audit existing content.
* **Frameworks:** Over 300 pre-built frameworks based on proven copywriting formulas.
* **Team Access:** Allows multiple users to collaborate on projects.
* **Unlimited AI generations:** Most plans offer unlimited AI generations, a significant advantage.
**Pricing:**
* **Starter Plan:** $49.99/month (billed monthly) or $39.99/month (billed annually) for 300 runs per month, 1 user, and all features.
* **Professional Plan:** $79.99/month (billed monthly) or $69.99/month (billed annually) for unlimited runs, 3 users, and all features.
* **Unlimited Plan:** $99.99/month (billed monthly) or $89.99/month (billed annually) for unlimited runs, 5 users, and all features.
* *Lifetime Deal:* Often available through special promotions, offering a one-time payment for lifetime access.
**Pros:**
* Excellent for sales-focused copy, including long-form sales letters and emails.
* Offers unique AI models tailored for specific content types.
* The SEO planner and auditor are valuable for content strategy.
* Unlimited AI generations on higher plans provide great value for heavy users.
**Cons:**
* The interface can be less polished and have a steeper learning curve than more mainstream tools.
* The sheer number of features might be overwhelming for beginners.
* Output quality can sometimes be inconsistent and requires more editing than Jasper or Copy.ai.
**Best For:** Sales professionals, conversion copywriters, and entrepreneurs who need highly persuasive, sales-driven copy and robust long-form content capabilities.
### Frase.io
Frase.io is unique in its approach, combining AI content generation with powerful SEO research and optimization tools. It's designed to help users create content that ranks highly on search engines by analyzing top-ranking articles and providing data-driven recommendations.
**Key Features:**
* **Content Brief Generation:** Automatically creates comprehensive content briefs based on top-ranking SERP results.
* **AI Writer:** Generates content sections, answers questions, and expands on ideas using AI.
* **Content Optimization:** Grades your content against competitors and provides suggestions for improvement (keywords, topics, headings).
* **Topic Clusters:** Helps identify and build out related content topics for comprehensive coverage.
* **Question Answering:** Identifies questions your audience is asking and helps generate answers.
* **Integrations:** Connects with Google Search Console, WordPress, and HubSpot.
* **Custom Templates:** Create and save your own AI templates.
**Pricing:**
* **Solo Plan:** $14.99/month (billed annually) for 1 user, 4 article optimizations/month, 1,000 AI words/month, and basic features.
* **Basic Plan:** $44.99/month (billed annually) for 1 user, 30 article optimizations/month, 10,000 AI words/month, and premium features.
* **Team Plan:** $114.99/month (billed annually) for 3 users, unlimited article optimizations, unlimited AI words/month, and collaboration features.
* *Add-on:* SEO Add-on for advanced features like keyword search volume and SERP data ($35/month).
**Pros:**
* Exceptional for SEO-focused content creation and optimization.
* Automates the research phase by analyzing competitor content.
* Helps create highly relevant and comprehensive content briefs.
* The content optimization score provides clear guidance for ranking.
**Cons:**
* The AI writing capabilities are good but not as extensive or creative as dedicated AI copywriters like Jasper.
* Can be more expensive if you need the SEO Add-on for full functionality.
* The learning curve is steeper due to its analytical nature.
**Best For:** SEO specialists, content marketers, and agencies whose primary goal is to create highly optimized, ranking content based on competitor analysis.
### Surfer AI (or Surfer SEO with AI capabilities)
While primarily an SEO content optimization tool, Surfer SEO has integrated powerful AI writing capabilities, particularly with its Surfer AI feature. It's designed to generate entire articles that are optimized for specific keywords and guaranteed to rank well.
**Key Features:**
* **Full Article Generation with AI:** Surfer AI can write complete, long-form articles based on a target keyword, optimized for SEO.
* **Content Editor:** Provides real-time feedback on keyword usage, word count, headings, and readability against top-ranking competitors.
* **Keyword Research:** Helps discover relevant keywords and content ideas.
* **Content Planner:** Organizes content strategy into topic clusters.
* **Audit Tool:** Analyzes existing content and provides recommendations for improvement.
* **NLP-Powered Suggestions:** Uses natural language processing to suggest relevant terms and phrases.
* **Integrations:** Works seamlessly with WordPress, Google Docs, and Jasper.
**Pricing:**
* **Surfer AI:** This is an add-on or separate product. Article generation typically costs a one-time fee per article (e.g., $29-$49 per article), on top of a Surfer SEO subscription.
* **Surfer SEO Plans:**
* **Essential Plan:** $69/month (billed annually) for 10 articles/month, 20 content editors, and basic features.
* **Advanced Plan:** $139/month (billed annually) for 30 articles/month, 60 content editors, and advanced features.
* **Max Plan:** $239/month (billed annually) for 70 articles/month, 140 content editors, and full features.
* *No free trial for Surfer AI; Surfer SEO offers a money-back guarantee.*
**Pros:**
* Generates highly SEO-optimized articles that are designed to rank.
* Combines AI writing with comprehensive SEO analysis in one platform.
* Excellent for scaling content that needs to perform well in organic search.
* The content editor provides clear, actionable feedback for human writers too.
**Cons:**
* Surfer AI article generation is an additional cost on top of the subscription.
* Less focused on creative short-form copywriting compared to other tools.
* Requires a good understanding of SEO to maximize its benefits.
* Can be a significant investment for smaller budgets.
**Best For:** SEO agencies, content teams, and marketers whose primary goal is to produce high-ranking, long-form content efficiently and at scale.
### Semrush ContentShake AI
Semrush, a giant in SEO and marketing tools, has introduced ContentShake AI as a specialized AI writing assistant. It's designed to help users quickly generate SEO-friendly content ideas, outlines, and drafts, leveraging Semrush's vast SEO data.
**Key Features:**
* **Idea Generation:** Provides AI-powered content ideas based on trending topics and keywords.
* **Outline Builder:** Generates comprehensive outlines for blog posts and articles.
* **AI Writer:** Drafts full articles, paragraphs, and sections based on your chosen outline and keywords.
* **SEO Optimization:** Integrates Semrush's SEO recommendations directly into the writing process.
* **Readability Checker:** Ensures content is easy to understand for your target audience.
* **Plagiarism Checker:** Built-in tool to verify content originality.
* **Tone of Voice Selection:** Allows users to choose from various tones.
**Pricing:**
* **ContentShake AI:** $60/month (billed annually) or $79/month (billed monthly) for unlimited words, 1 user, and all features.
* *Free Trial:* 7-day free trial available.
* *Note: This is a standalone product from Semrush's main suite, though it benefits from Semrush's data.*
**Pros:**
* Leverages Semrush's extensive SEO data for highly optimized content.
* Excellent for generating content ideas and comprehensive outlines quickly.
* User-friendly interface, making it accessible for beginners.
* Good value for unlimited words at its price point.
**Cons:**
* Primarily focused on blog posts and articles; less versatile for diverse marketing copy.
* May not have the same depth of creative writing as dedicated AI copywriters.
* Best utilized by those already familiar with or using Semrush's ecosystem.
**Best For:** Bloggers, content marketers, and small businesses looking for an AI writing tool deeply integrated with SEO insights, especially if they are already using or considering Semrush.
### GrowthBar
GrowthBar is an AI writing tool that integrates SEO insights to help content creators and marketers generate high-ranking blog posts, website copy, and product descriptions. It's known for its simplicity and directness in producing content that's optimized for search engines.
**Key Features:**
* **AI Content Generator:** Creates full blog posts, outlines, and paragraphs based on a keyword.
* **Keyword Research Tool:** Provides keyword difficulty scores, search volume, and competitor data.
* **Content Outline Builder:** Automatically generates a comprehensive outline for your article.
* **Competitor Analysis:** Shows what top-ranking competitors are doing.
* **WordPress Integration:** Directly publishes content to WordPress.
* **Chrome Extension:** For on-the-go keyword research and content generation.
* **Readability Score:** Helps ensure content is easy to digest.
**Pricing:**
* **Standard Plan:** $29/month (billed annually) for 25 AI content generations/month, 1 user, and all basic features.
* **Pro Plan:** $49/month (billed annually) for 100 AI content generations/month, 1 user, and advanced features.
* **Agency Plan:** $79/month (billed annually) for 300 AI content generations/month, 3 users, and client management features.
* *Free Trial:* 5-day free trial available.
**Pros:**
* Very intuitive and easy to use, especially for blog post creation.
* Strong SEO features integrated directly into the writing process.
* Affordable for individuals and small teams.
* Chrome extension adds convenience for quick research.
**Cons:**
* The number of AI generations can be limiting on lower-tier plans.
* Less versatile for diverse short-form marketing copy compared to tools like Copy.ai.
* The quality of AI output, while good, may require more human refinement for complex topics.
**Best For:** Bloggers, small business owners, and content marketers who prioritize SEO and need a straightforward tool for generating blog posts and website content.
## Comparison Table
| Tool | Starting Price (Annual Billed) | Free Plan | Best For | Rating |
| :---------------------- | :----------------------------- | :-------- | :------------------------------------------------------------------------ | :----- |
| Jasper | $49/month (Creator) | 7-day trial | Marketing teams, agencies, high-volume long-form content | 4.9/5 |
| Copy.ai | $36/month (Pro) | Yes | Marketers, small businesses, diverse short-form marketing copy | 4.7/5 |
| Writesonic | $16/month (Unlimited) | Yes | Bloggers, content marketers, all-in-one short/long-form content | 4.6/5 |
| Rytr | $9/month (Saver) | Yes | Freelancers, small businesses, budget-conscious diverse content | 4.5/5 |
| Anyword | $39/month (Starter) | Yes | Performance marketers, advertisers, conversion-focused copy | 4.8/5 |
| ClosersCopy | $39.99/month (Starter) | No | Sales professionals, conversion copywriters, persuasive long-form content | 4.3/5 |
| Frase.io | $14.99/month (Solo) | 5-day trial | SEO specialists, content marketers, data-driven ranking content | 4.7/5 |
| Surfer AI (w/ Surfer SEO) | $69/month (Essential) + AI cost | No | SEO agencies, content teams, high-ranking long-form articles | 4.8/5 |
| Semrush ContentShake AI | $60/month | 7-day trial | Bloggers, content marketers, SEO-integrated blog content | 4.5/5 |
| GrowthBar | $29/month (Standard) | 5-day trial | Bloggers, small businesses, straightforward SEO-optimized blog posts | 4.4/5 |
*Note: Prices are subject to change and are based on annual billing where available. Monthly billing usually incurs a higher cost.*
## How to Choose the Right Tool
Selecting the best AI copywriting software isn't a one-size-fits-all decision. The "right